Cross-Through: A sales strategy based on how sales actually occur
What makes Cross-Through special
Growing sales is difficult.
How can growing sales be simplified?
Answer: combine the keys for success with how sales occur.
So we created Cross-Through, the most essential sales-growth strategy.
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What is Cross-Through?
Inspired by scientific principles, Cross-Through is a sales growth strategy based on how sales occur.
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Cross-Through is a strategy designed to improve the effectiveness of actions by focusing on the often-overlooked factors that drive success. Rooted in science, Cross-Through reveals how to move beyond surface-level efforts, guiding users through the key drivers necessary to achieve results more effectively than traditional action-result strategies.
The name "Cross-Through" stems from recognizing a fundamental flaw in traditional action-result approaches to achieving goals. Many of these methods overlook the importance of the factors that produce results. In the Cross-Through strategy, the emphasis is on how actions must "cross through" the appropriate drivers to increase chances of success.
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Cross-Through is built on years of experience achieving success in various areas. It clearly demonstrates that success does not depend on actions alone; another source of power comes from "drivers"—the forces that empower, guide, or enable actions to achieve their intended outcomes. Many approaches focus solely on actions, overlooking the essential drivers that influence success. A Cross-Through strategy identifies these drivers for achieving goals, such as reaching a sales target, to support the transition from effort to result. Without these drivers, actions often fail, which is why many individuals and businesses struggle to succeed. Cross-Through provides a comprehensive solution to this problem.
What's the science in Cross-Through?
Cross-Through is based on the principle of causation.
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The connection between science and Cross-Through is grounded in the principle of causation, a key concept in both physics and behavioral science. Causation demonstrates that specific forces and conditions lead to observable outcomes. In the Cross-Through framework, "drivers" represent these forces and conditions that link actions to results. The success of any endeavor relies on the presence and influence of these drivers, which a Cross-Through strategy aims to identify and leverage to achieve goals such as sales targets.
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For instance, Newton's Second Law of Motion illustrates causation: applying force to an object causes a change in motion, with various factors such as the strength of the push, the object's mass, and external conditions determining the outcome. ​​In behavioral science, Maslow's Hierarchy of Needs illustrates that individuals act to satisfy their basic needs, with the fulfillment of these needs driving motivation. The drivers of basic needs are crucial because they directly influence an individual's ability to achieve higher aspirations. When these fundamental needs are unmet, motivation to pursue goals like self-fulfillment, career advancement, or personal development diminishes, clearly linking the drivers of basic needs to outcomes. By identifying these drivers, a Cross-Through strategy can effectively leverage the principle of causation, linking actions to desired outcomes. Understanding these drivers in a business context facilitates the formulation of effective strategies. For instance, a marketing campaign is more effective when it aligns with consumer motivations and external conditions rather than simply promoting a product. The intersection of Cross-Through and the principle of causation provides a robust framework for understanding success. By recognizing the drivers that influence outcomes, Cross-Through enables individuals and organizations to transcend mere actions, achieving results that reach their potential.
Who benefits from using a Cross-Through strategy?
Cross-Through benefits those who apply the concept to improve, achieve, or become something greater—whether in their personal lives or within their businesses.
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Cross-Through is for anyone seeking to improve their chances of success in reaching a goal, whether it's a sales target or a personal aspiration. This versatile strategy enables businesses and individuals to identify and apply the drivers—key factors that directly influence outcomes—most likely to support their efforts in various contexts. Here are just a few examples:
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Business Owners and Sales Pros: A sales rep or business owner can utilize Cross-Through to pinpoint essential drivers that influence client/customer decision-making. By identifying key factors—such as understanding motivation, emotional triggers, and market conditions—they can adjust their sales strategies to improve engagement and increase conversion rates.
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Professionals: Professionals aiming to achieve advancement can leverage Cross-Through to identify the drivers essential for their growth. These drivers may include skill development opportunities, networking practices, and mentorship relationships, enabling them to create a structured action plan aligned with their career objectives. Fitness Enthusiasts: Individuals focused on improving their health can implement Cross-Through to determine the drivers critical to improvement. By assessing factors such as intrinsic motivation, nutritional guidance, and workout consistency, they can formulate a strategy that maximizes their chances of achieving their fitness goals.​ Personal Development Seekers: Individuals pursuing personal growth can engage with Cross-Through to identify the key drivers that support their self-improvement efforts. These drivers might include self-discipline, effective time management, and building a supportive social network, allowing them to create a targeted plan for achieving personal milestones.