Cross-Through: A sales strategy based on how sales actually occur
Cross-Through, from the creator of IDEAL
Cross-Through by Steven Robert Young, the creator of IDEAL, a top-ranked international trainer, and certified SCORE mentor. He is the author of Achieve, The Sales Success, and Create Demand for What You Sell. His articles are featured in the award-winning magazine TrainingIndustry.com and other leading sales support organizations. Steven previously led Sales & Marketing for a multi-million-dollar division of a Fortune 500 company, managing global brands such as Coca-Cola, Intel, and Ferrari. Since 2008, he has provided independent consulting across more than two dozen industries, mentoring clients to achieve their greatest sales accomplishments.
Shifting from selling to creating demand
“Steve, I have implemented many of your solutions when training my staff and have seen a great difference in productivity and attitude."
LD. George
Vice President, DNA
"[Steve] was exceptional and knew exactly what I needed... seemed like the perfect match for my business needs."
Business owner
“Steve, this is great! I like every one of your suggestions and am eager to put your plan into action… I like the way you think!"
Stephen Leo
President, An ‘America’s Top 50’ award-winning design and manufacturing firm
"I wanted to write you and let you know that I have appreciated your superb guidance and management…. I have truly enjoyed your work ethic and professionalism. Thank you Steve."
Amy Mitchell
Sales professional
“[Steve] has been an invaluable asset to the group of our companies through the past few years... an absolute pleasure to work with. I would highly recommend him.”
Armen Gharabegian
CEO, Ethos Design / L22
“Steve, the training you gave me was top-notch and I am sure I will be able to apply it to any position that I undertake.”
Alex Savage
Regional Sales Manager
“Steve, before your training, I wasn't sure how I was going to achieve the success I wanted. I gotta say, I feel quite confident now. Thanks again.”
Jacob Chandler
Founder, MyBeegle
"Steve is considered vital to our team and is very creative with the development of business approaches. Working with Steve has been a pleasure and a great learning experience.”
Andrew Cucinotta
Director, Affinity Solutions
“We are pleased to highly recommend Steve and his company as a training resource, and as a reliable partner.”
Yousef Shaban Al-Halwani
Vice President Training Operations, PROJACS International
“Steve, everything from your training was great! It was amazing to see the processes outlined and clearly defined. I will definitely be using your system! Thanks!”
Geffrey Yabes
Sales Executive
“I would recommend both Steve and his services very strongly for anyone who is looking to improve their sales and their success rate.”
Rebecca Coons
Executive Vice President, Ethos
“I found him to be exceptionally well-prepared and insightful. He understood and addressed my business concerns effectively... he engages sincerely, aiming to contribute to their success.”
R. Hughes
Business owner
"Steve was incredibly insightful when it came to positioning myself on my website and was able to help me think through my sales approach…"
Jacob W.
Business owner
"Steven helped me identify important things that I need to change and answered my questions thoroughly. There is a lot of value in his advice and guidance. I believe Steven [can] help me reach my goals.”
G. Palaguru
Business owner
"[Steven] support delivers extreme value. He was nothing short of exceptional. Patient, kind and a great listener. I felt so energized after the call and all my concerns were addressed."
Christian D.
Business owner
"[Steven] gave useful feedback and tools that we’ve already started implementing in our business… all of our questions were answered and we can continue to build with Steven."
Shelby Macklin
"Excellent way to acquire knowledge and find solutions to challenges. [Steven] was extremely professional. He has extensive knowledge and shared valuable information and suggestions."
Paulo R.
Business owner
"[Steven] was helpful and had some amazing ideas and insights. He was on target and gave fantastic advice."
Business owner
"Steven is extremely qualified and knowledgeable, invested in my company's success, and attentive to my concerns."
Tyler S.
Business owner
"I was very impressed with the information and knowledge... Very impressed with the expert experience...”
Kezia H.
Business owner
“Before training with Steve, I felt really lost. Selling was very daunting to me. After training, it was like a complete 180. I feel so much better. Steve’s sales steps approach is so helpful, and made me enjoy sales much more.”
Nichol K.
junior salesperson
“Steve, your contributions have repeatedly had me thinking "yes, this guy really gets it!"
Michael B.
CEO
"In all my years of seeing professionals in a myriad of fields, Steve stands out as being among the more brilliant.”
PV
Principal, author
"I appreciated the insight and useful tips I received. I intend to implement right away!"
Elesia F.
Business onwer
Great mentor... I think he will add great value to my business."
E. Bumbarger
Business owner
“Working with Steven is an exhilarating and a learning experience. He's an expert who thrives on challenges and providing problem-solving solutions.”
Monroe Alechman
Senior Vice President, Lauder Cos
“Steve, you’re doing a great job and the sales seem to be reflecting that… It is actually very interesting for me to watch how you manage the team, what obstacles arise and how you deal with them. I am learning a lot!”
Hanna M.
Executive, ASG
"Steve, your contribution was valuable and needed for us to succeed in building our new processes.”
R. Yesilevskiy
VP, Operations & Quality, ASI