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Grow sales with a Cross-Through strategy

Growing sales is difficult.

How can growing sales be simplified?

Answer: combine the keys for success with how sales occur.

So we created Cross-Through, the most essential sales-growth strategy.

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Start with what you know

To sell a product or service, every business needs action in three areas. Answer these questions about your business:

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  1. How do you create presence so your prospective clients or customers know your business exists (e.g., advertising, outbound calls, events, etc.)?

  2. How do you present your offer or offerings (e.g., website, meeting, store, etc.)?

  3. How do you confirm your sales?

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Without action in these core areas, you have no sales.

Questions? Ask. Click the blue "Contact Us" button (lower right)

Request notification for release of the Cross-Through course (coming soon!)

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Clarify what you want

You want to build buyer interest so that you can effectively create demand for your product or service. There are four stages that you must cross through to achieve this:

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  1. Engagement: A sale begins when a prospect is engaged by your presence - how you make your brand, product or service known.

  2. Favor: After gaining attention, establish trust and likeability through how you present yourself, your brand, product, or service.

  3. Value: Your presentation must address buyer considerations, ensuring they see clear value in choosing you over your competition.

  4. Benefit: The most effective motivator of sales is linking to benefit (which is separate from value), which leads to confirming the sale.

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Without building buyer interest in your product or service, you lose sales.

Questions? Ask. Click the blue "Contact Us" button (lower right)

Request notification for release of the Cross-Through course (coming soon!)

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Cross Through

You've decided how you'll engage prospects with your presence, present to earn their favor, demonstrate value, and confirm sales by linking to benefit. But to succeed, you must identify and support each step—the Cross-Through points—that link your sales actions to your targeted results (building buyer interest).

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These Cross-Through points—awareness (to engage), alignment (to gain favor), resolution of considerations (to demonstrate value), and decision (to establish benefit)—are the key "drivers" that connect your actions to outcomes, enabling you to build genuine interest and create demand for what you sell.

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​As a business owner, you’ll need to determine your specific Cross-Through points based on how you have presence, execute presentation, and confirm your sales. These points—and how you know that you've gained buyer interest at each stage—will vary depending on your type of business.

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Questions? Ask. Click the blue "Contact Us" button (lower right)

Request notification for release of the Cross-Through course (coming soon!)

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